Euro2008.com reaches 1 Billion Page Views
Monday, June 23rd, 2008The official website of the UEFA EURO 2008(TM) tournament has more than doubled traffic levels and surpassed its own records set at UEFA EURO 2004(TM). The official website of UEFA EURO 2008(TM), euro2008.com, has registered record traffic, with over 1 billion page views since its launch in February 2008. In June alone, over 42 million visitors from over 200 countries logged-in to text, multimedia and video coverage of the EURO matches. Up to 4.3 million visitors logged-in on a single day of the tournament, and up to
half a million visitors per hour follow live coverage on the web.
These traffic numbers represent an increase of over 250% compared to
euro2004.com four years ago, even though the tournament is still in its final
stages, and the traffic numbers are still coming in.
In the last few years, the European Championships have provided better football than the World Cups. The last two editions of the European Championships, for example, have been high on substance and spectacle, even if Greece’s dour tactics triumphed four years ago. Indeed, that is the beauty of the tournament, for it promotes the continent’s disparate football philosophies on a stage uncluttered by whipping boys such as Togo and Saudi Arabia. That is not to say the World Cup’s global appeal comes at the price of good football; rather, that the European Championship’s sixteen team format ensures immensely competitive groups.














